Analytics: From Measurement to Insight – Breakfast with the New York Times’ James Robinson
In a rapidly-changing digital world, data is critical to the success of media organisations. But the practice of analytics – drawing insights from that data – has the potential to deliver value in surprising and unexpected ways.
In this talk, James will draw on his experience at The New York Times to show how analytics can be used to help measure success, better understand audiences, and build new relationships with readers. He will be joined in-conversation by Peter Fray.
James G. Robinson is the Director of Global Analytics at The New York Times, where he is responsible for helping The Times better understand its audiences around the world. James has spent over ten years in a variety of analytics roles at The Times, first leading the web analytics team during the implementation of its digital subscription model and then pioneering the use of audience insights in the newsroom as the company’s first director of news analytics. A native New Yorker, James received his master’s degree in Interactive Telecommunications from NYU’s Tisch School of the Arts. He speaks frequently on media analytics and is an adjunct professor at Columbia University’s School of Journalism.
Professor of Journalism Practice Peter Fray is one of the country's most experienced and innovative media professionals. A former editor or editor-in-chief of The Sydney Morning Herald, The Sun-Herald, The Canberra Times and The Sunday Age, Fray has lived the reality of the digital revolution that's forever changed the way journalism is practiced, received and distributed.
This is a free event but you must register.