Australia: Qantas, Australia’s round the world airline1965

This poster is one of a set and was part of a highly successful advertising campaign created by Australian-born poster artist Harry Rogers to promote Qantas’s round-the-world air service. The campaign helped establish the airline as Australia’s premier international carrier. Using the latest technology in printing and typesetting, and combining vivid colours and bold, readily identifiable images, Rogers’ animated animal graphics were first issued as large screen-printed posters in the 1950s. Initially inserting a silhouette of Qantas’ Super Constellation aeroplane in the upper right corner of the poster, Rogers altered the design when the posters were reissued in the early 1960s to feature the airline’s brand-new fleet of Boeing 707s. In the mid-1960s, Rogers designed a new logo-font for the airline, and for the final series of animal posters, coinciding with the launch of Qantas’ round-the-world V-Jet service in 1965, he substituted a V-Jet in the upper left corner.