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'Roll out the barrel!' poster, Tooheys Limited1940

Tooheys secured defence contracts for supplying beer to overseas canteens and messes during the Second World War. This advertising poster from the 1940s referenced the popular polka song ‘Roll out the Barrel’, which became a smash hit during the Second World War. The barrel is labelled on the side 'Tooheys New Special beer', which was introduced in 1931.

Call Number: 
POSTERS/2017/84
Published date: 
1940