Write a slogan

Before you begin:

Make a list of advertising slogans for products or services that you regularly buy or use.

Often the slogan is included on the packaging of products.

You might consider the slogans for:

• breakfast cereals
• soft drinks
• fruit and vegetables
• banks and financial institutions
• chocolate bars
• computers and technology companies
• airlines
• car manufacturers
• fashion labels or clothing companies
• sporting codes or teams

Discuss how these slogans might include the features of slogans outlined above.

Use these slogans as a model for your own writing.

Look over your list. Circle one idea you think nobody else will have. Share this with the group and see if this is the case.

Make a list of ideas on the board that only one person in the room has come up with for this task.

Where on your list do you think the most original or creative ideas might be found? Is this at the top, middle or end of your list?

Share your findings with the group.

Where on your list do you think the most obvious or commonly shared ideas might be found? Is this at the top, middle or end of your list?

Share your findings with the group.

What might this activity have helped you realise about the process of coming up with new ideas or thinking creatively?