Mocktails social media

Some ideas for promoting literary mocktails on your social media channels. 

Drug Info’s literary mocktails are a great way to promote healthy living through alternatives to alcohol. With their book themes and striking designs, they also make for colourful additions to your library’s social media pages. On this page you will find some helpful resources and suggested text for social media posts. 

Literary mocktail campaign resources

Download this file to use in your social media posts.

Package icon literary_mocktail_images.zip

Summer mocktails  Red mocktail drink in glass with garnish of mint and strawberry

Suggested social media posts: 

  • Enjoying the summer of cricket? Drug Info’s new cricket-themed mocktail is a delicious, refreshing accompaniment. Find the recipe here: https://druginfo.sl.nsw.gov.au/alcohol/literary-mocktails/fraise-sun   #LiteraryMocktails #KnowYourStandards 
  • Trying to reduce your alcohol intake over the festive season? Enjoy some guilt-free fun with a Bah Humbug, Drug Info’s Dickens-inspired mocktail https://druginfo.sl.nsw.gov.au/alcohol/literary-mocktails/bah-humbug  #LiteraryMocktails #KnowYourStandards 
  • Did you know the Australian alcohol guidelines recommend no more than two standard drinks per day for women and men? Reduce your alcohol intake this festive season with Drug Info’s summer mocktails [link to news item] #LiteraryMocktails #KnowYourStandards 

Literary mocktails 

When hosting mocktail tastings and other Know Your Standards events, sharing posts about your activities on your social media channels is a great way to reinforce the messages and highlighting the fun that can be had at library events. You may also choose to post mocktail recipes and link to our literary mocktail pages: 

https://druginfo.sl.nsw.gov.au/alcohol/literary-mocktails  

Use the following hashtags: 

#literarymocktails  

#knowyourstandards 

#nswpubliclibraries 

#druginfolibsnsw 

Additionally, there are a number of opportunities throughout the year to promote mocktails as an alternative to alcohol. Long weekends, holidays and celebrations, as well as campaigns such as Dry July are a few examples. Here are some suggestions for social media posts: 

  • This Easter long weekend, stay safe and #MakeItAMocktail. Find more recipes here druginfo.sl.nsw.gov.au/alcohol/literary-mocktails  #LiteraryMocktails #KnowYourStandards 
  • Every Friday in #DryJuly we're featuring a Drug Info mocktail. This weekend how about a Turn of the Screwdriver? Head to druginfo.sl.nsw.gov.au/alcohol/literary-mocktails/turn-screwdriver  for the recipe #LiteraryMocktails 
  • Looking for an alternative to alcohol for your NYE? Why not try one of our Literary Mocktails? Find the recipes here: druginfo.sl.nsw.gov.au/alcohol/literary-mocktails #LiteraryMocktails #KnowYourStandards 

Make it a Mocktail   An orange and red drink in a tall glass with a garnish of pineapple

The Make it a Mocktail campaign was created as a response to COVID-19. It provides information to the community about healthy drinking choices during a time of great stress for many. Even with the end of COVID-19 restrictions however, the Make it a Mocktail campaign resources are a colourful reminder about healthy living through reduced alcohol consumption which can be shared on social media. 

Campaign resources

Download this file to use in your social media posts. The GIFs and videos have been formatted for Facebook, Twitter and Instagram. 

Package icon  Images zip file

We have also prepared social media posts for you to use to promote these resources. We also encourage you to create your own posts that reflect the needs and interests of your community. 

Twitter

(post with Mocktail One GIF)

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Facebook

Mocktail Moment [mok-teyl moh-muhnt] 

(noun)

A situation that causes stress and makes one think ‘I need a drink’. 

Feeling like life right now has got you drinking more than usual? Why not make it a mocktail. 

druginfo.sl.nsw.gov.au/alcohol/make-it-mocktail

(post with any Mocktail video)

 

Instagram

Mocktail Moment [mok-teyl moh-muhnt] 

(noun)

A situation that causes stress and makes one think ‘I need a drink’. 

Feeling like life right now has got you drinking more than usual? Why not make it a mocktail. 

druginfo.sl.nsw.gov.au/alcohol/make-it-mocktail

(post with any Mocktail video)